The cream was nice and thick but not so much so that you wouldn’t be able to wipe it off. I used the cream on Em as soon as we got home. For obvious reasons I didn’t take pictures. By the next diaper change I noticed the redness had disappeared, but not the product. It was still there, protecting her skin as it claims to help seal out wetness. It hadn’t been simply absorbed by her skin or rubbed off onto the diaper. That was a big plus.